In a remarkable reversal of fortune, Jamaican dancehall artist Shawn Storm (legally known as Shawn Campbell and alternatively as Sivva) has transformed from a life-sentenced inmate to a chart-dominating musician within 18 months. His unexpectedly viral single “Itch Scratch” has not only resurrected his career but has become a financial powerhouse, generating substantial revenue through continuous dub plates and international bookings.
Campbell’s journey to this success is unprecedented. Initially convicted alongside three others for the 2011 murder of Clive “Lizard” Williams, he served 13 years of a life sentence before the Privy Council overturned the conviction last year, granting him freedom.
The genesis of “Itch Scratch” emerged from an unexpected lyrical challenge. Campbell revealed the track was created as a defensive response after fellow dancehall artist Masicka name-dropped him during a musical clash with Tommy Lee Sparta. What began as an impromptu studio session evolved organically into a fully-fledged song, though Campbell insists commercial promotion was never the original intention.
Its path to virality proved equally organic. After Campbell posted a brief snippet to his WhatsApp status, the track mysteriously migrated to TikTok where it rapidly gained traction. The artist expressed genuine surprise at the overwhelming response, noting that he first learned of the song’s popularity while returning from the United Kingdom where fans informed him it was “running the place.”
Campbell emphasized the financial benefits of musical clashes within dancehall culture, stating: “Since ‘Itch Scratch,’ the amount of money I have made, I can’t even say it. Any artiste who has been in a clash can tell you that they make money from it. Once the songs are being consumed by the people you are going to make money.”
Looking forward, Campbell has ambitious plans including high-profile collaborations with Vybz Kartel, Teejay, Sneakbo, and Tommy Lee. He also signaled a strategic move into amapiano rhythms, recognizing the South African genre’s growing global influence and market potential.
Beyond music, Campbell is channeling his success into philanthropy through his Kwashawna Records Foundation. The organization is currently undertaking the reconstruction of two homes in western Jamaica destroyed by Hurricane Melissa in October.
The artist remains booked extensively through December and into 2026, with scheduled performances at Lifestyle Saturdays at Club Mecca and Angola Fest on December 31st to close 2025.