Jamaican fusion reggae artist Complex Ricki has channeled her artistic platform into a humanitarian mission with her powerful new single ‘Make A Change,’ dedicated to survivors of Hurricane Melissa’s devastation in western Jamaica. The Kingston-born singer, born Rickolette Simmonds, personally witnessed the destruction in Black River, which inspired her to create both a musical tribute and direct relief effort.
Produced by After13 Entertainment, the project represents a strategic artistic pivot for Simmonds toward lovers rock reggae while maintaining her signature fusion style. ‘The song serves as a reminder to stand strong in the face of devastation, remember your Jamaican identity, and harness that indomitable spirit to rebuild,’ the artist explained regarding her motivational intent behind the composition.
Beyond its musical merits, ‘Make A Change’ functions as an ongoing fundraising initiative, with all proceeds directed toward hurricane relief funds. Simmonds has already contributed directly to recovery efforts through distribution of groceries and essential supplies to affected communities.
The accompanying visual presentation has generated significant digital engagement, accumulating thousands of views across Instagram and YouTube platforms since its release. This community-focused project follows the breakthrough success of her previous viral single ‘With Emotions,’ which amassed over one million Spotify streams and gained traction through organic TikTok promotion.
The artist’s strategic musical evolution appears to be generating international interest, with preliminary bookings confirmed for club circuits in both Europe and the United States. Simmonds expresses confidence in her artistic direction, noting: ‘I’ve always infused my roots and culture into my music. Now with proper reggae producers, I feel confident I can do the genre justice.’