While official statistics indicate minimal inflation growth of merely 0.1% in November, Trinidadian families are confronting severe economic challenges during the festive season. Consumers across the nation report dramatic price increases for essential food items, transforming Christmas shopping from a celebratory tradition into a source of profound financial stress.
In detailed interviews with Newsday, numerous shoppers expressed their difficulties in affording basic necessities. Glenda, a Port of Spain resident, revealed that prices have surged dramatically, with most items now costing at least three to five dollars more than previously. As a mother of young children, she described the emotional toll of being unable to provide Christmas gifts or celebrations despite her children’s expectations.
The economic strain extends beyond individual families. Charitable organizations report unprecedented demand for assistance, with the Salvation Army distributing 600 food hampers recently and preparing an additional 400. Recipients lined up as early as 6 am to secure these essential supplies, highlighting the severity of the situation. Both government and opposition MPs confirm that food assistance has become the primary request from constituents.
A comprehensive price comparison study conducted by the Consumer Affairs Division between December 1-10 revealed significant price variations across supermarket chains. The survey examined over 50 items across 41 supermarkets nationwide, documenting substantial disparities. For instance, a 454g Butterball turkey ranged from $289.99 at Massy Stores to $217.95 at Tru Valu. Similar variations were observed for picnic hams, with prices fluctuating between $144.99 at Massy and $115 at John’s Supermarket.
Minced meats showed particularly notable price differences, with chicken ranging from $31.81 per pound at Massy to $19.95 at West Bees. Regional disparities were also evident, with gala apples costing $5 at G & N supermarket in Debe compared to under $3 at other locations.
The current price levels represent a significant increase from 2024, when Erin Farm picnic ham sold for $129.99 at Massy compared to today’s $144.99, and minced beef was priced at $31.81 per pound versus the current $38.55.
Despite multiple attempts to obtain commentary from supermarket executives, including Supermarket Association president Biondi Bachew and Massy representatives, Newsday received no responses to inquiries about the price increases. The silence from industry leaders contrasts sharply with the financial reports showing Massy achieved $15.8 billion in revenue with over a billion in pre-tax profits for 2025, representing a 3% increase from the previous year.