In an extraordinary display of holiday generosity, Banks Beer transformed an ordinary Wednesday into a life-changing event for Lisa Morris. The beverage company orchestrated a surprise delivery of a brand-new 2025 Isuzu D-Max directly to her Swan Street workplace, fulfilling her automotive aspirations through their innovative QR code competition.
Morris, who had consistently participated in the three-month promotional campaign, was overcome with emotion when the prize vehicle arrived. “I feel so excited. I was dreaming about this vehicle. I always wanted an upgrade,” she expressed, revealing her weekly participation through numbered bottle caps.
The marketing initiative, which ran from August through November, generated unprecedented engagement according to Jenelle Jermain, Marketing Manager of SLU Beverage Limited. “We had a tremendous response with over 30,000 entries and more than 7,000 premiums awarded,” Jermain noted, highlighting the campaign’s global significance. “SLU Beverages and Banks Barbados Breweries Limited are the second company worldwide to execute an ‘Under the Crown’ QR campaign.”
Beyond the vehicle, Morris received an enhanced prize package including $1,000 in SOL gas vouchers presented as a holiday bonus and an additional set of four tires. Jermain confirmed that SLU Beverages will manage all registration and licensing procedures to ensure prompt delivery of the vehicle to its thrilled new owner.
The surprise delivery culminated months of promotional activity that combined traditional product engagement with digital innovation, creating what company representatives described as an overwhelmingly successful consumer outreach program.