KINGSTON, Jamaica — GenXS Carnival has unveiled its ambitious fourth season, branded “INFINITI,” marking a strategic pivot toward cultural expression and national economic recovery in preparation for Carnival 2026. The announcement highlights the event’s dual role as both a cultural spectacle and an economic catalyst for communities still recovering from Hurricane Melissa.
Band Leader and Director Mala Morrison emphasized that this season’s objectives extend beyond traditional revelry. “Carnival generates crucial income for vendors, creatives, hospitality workers, and transport providers,” Morrison stated. “Last season, the sector stimulated over US$8 million in direct spending. Our 2026 strategy enhances safety protocols, service quality, and entertainment value to amplify this economic impact.”
The carnival infrastructure features multiple sections curated by Shawn Dhanraj, David Dewer, Douglas John, Rhion Romany, and Kriston Milano, alongside a dedicated Limitless T-shirt section managed by Monét Flowers and Tobi-Gail Smith-Henry. Core events include Immortals J’Ouvert, the GenXS Road March, and Ocean X, with additional partner events to be announced. The organization will facilitate post-purchase donations to Jamaica Relief through the MasOS platform.
Kino Johnson, Director of GenXS, described the operation as “both a road product and an events ecosystem.” Johnson revealed plans for new collaborative events on the official Carnival calendar, designed to elevate the participant experience and extend the celebration’s duration. “These partnerships create value for patrons and sponsors while stimulating broader commercial activity across Jamaica,” he added.
The GenXS brand demonstrates expanding regional influence, with sister band GenX Miami securing third place in Miami’s Band of the Year Showcase and the Trinidad 2026 Tribe section already oversubscribed. Sponsorship returns from Smirnoff (under Red Stripe Group), alongside partners KFC and Wisynco, with additional support from Massy Group.
The GenXS Band House at Sovereign Centre opens for the Christmas season, operating through early February 2026. Registration and section details are available at www.genxsjamaica.com and through @genxscarnival social media channels.