JAMAICA — Jamaica’s tourism sector is demonstrating remarkable resilience with South American markets driving a powerful post-hurricane recovery, according to Tourism Minister Edmund Bartlett. While North American arrivals have experienced temporary adjustments, South American visitor numbers have not only rebounded but exceeded pre-Hurricane Melissa levels with a sustained 77% increase.
Minister Bartlett, speaking during a sector update at Ocean Coral Spring Hotel following a tour of Falmouth attractions, revealed significant airlift expansions from South America. Copa Airlines has substantially increased its weekly flights to Jamaica, now operating 10 weekly flights to Montego Bay alongside 5 to Kingston—exceeding pre-hurricane capacity by two additional flights.
“This expansion represents a strong vote of confidence in our destination’s recovery,” Bartlett stated. “Our air seats are adequately aligned with current capacity, and the sustained momentum from South American markets indicates robust demand.”
European markets remain strong according to the Minister, with the United Kingdom maintaining particularly powerful performance. North American markets (United States and Canada) are showing signs of rebounding as room inventory increases, with full recovery anticipated by 2026.
The destination has welcomed approximately 300,000 visitors within a short period post-Melissa, positioning Jamaica for what Bartlett describes as a “V-shaped recovery.” Attractions across the island from Morant Point along the northern coastal area are fully operational.
Hoteliers confirm the positive trend, with Ocean Coral Spring and Ocean Eden Bay General Manager Rudy Richardson reporting strong demand pressures. “We’re currently operating at 85% of our 954-room inventory with sales teams pushing for 100% capacity,” Richardson noted. The property maintained continuous operations throughout the hurricane period with all 1,250 staff retained.
Final touch-up works are underway across properties, ensuring rooms meet quality standards before availability. The sustained airlift expansion and strong market performance indicate Jamaica’s tourism sector is exceeding recovery expectations.