A transformative entrepreneurial movement is gaining momentum in Barbados, offering a structured antidote to the isolation many women face in business. Business Baddie, a pioneering support network founded by attorney and former educator Kerrilyn Walters, provides female entrepreneurs with the practical tools and community accountability needed to transform ideas into successful enterprises.
Established in 2021 as a modest consulting initiative, the organization has evolved into a structured membership group that deliberately maintains an intimate size—currently approximately 13 members—to ensure meaningful engagement and personalized support. Walters, who serves as Chief Business Baddie Officer, conceived the idea drawing from her previous experience running a baking business before entering the legal profession.
The program’s core methodology centers on hands-on, practical workshops conducted monthly, covering essential business skills including marketing strategy, content creation, financial planning, budgeting, and operational scheduling. Unlike conventional seminars where participants passively receive information, Business Baddie sessions require active implementation—members literally plan their content calendars or develop marketing strategies during workshops.
A distinctive feature of the program is its accountability partnership system, where members are paired and rotated quarterly to maintain fresh perspectives and consistent motivation. This structure ensures participants remain committed to their stated business objectives despite life’s inevitable distractions.
The community extends beyond formal workshops through active WhatsApp communication, creating a continuous support network where members receive prompt responses to queries and challenges. This approach has demonstrated tangible results, with one member successfully transitioning from a home-based operation to establishing a standalone salon.
While currently maintaining its boutique size, the organization welcomes women across all age groups and business development stages—from those seriously contemplating entrepreneurship to established business owners seeking growth. The group is preparing to launch its third cohort in 2026, with new initiatives to be announced at their upcoming members’ dinner at Radisson Aquatica Resort on December 14.
Business Baddie primarily operates through its Instagram platform @businessbaddiebb, maintaining an accessible digital presence while fostering genuine, substantive connections that address the critical support gap in female entrepreneurship.