Jamaica’s primary energy provider has achieved global recognition for its innovative corporate messaging. The Jamaica Public Service (JPS) Company secured the prestigious platinum award at the 2025 Viddy Awards for its “Shine On” television commercial, which debuted in May 2024.
The Viddy Awards represent one of the digital world’s most respected international competitions celebrating video excellence. The platinum distinction represents the highest honor bestowed upon entries demonstrating exceptional quality, creative vision, and resourceful execution within the global marketplace.
JPS’s award-winning campaign featured prominent Jamaican cultural icons—dancehall artist Ding Dong and reggae vocalist Lila Ike—serving as energy ambassadors. The advertisement’s narrative powerfully communicated the utility company’s dedication to national development, operational excellence, and empowering Jamaican communities through reliable energy services.
According to competition judges, the campaign stood out for its authentic storytelling approach, creative concept development, and innovative messaging strategy that resonated with both local and international audiences.
“This recognition holds profound significance as it celebrates the core mission driving our organization,” stated Winsome Callum, JPS Director of Corporate Communications. “‘Shine On’ embodies our conviction that during difficult periods, the dedicated teams powering Jamaica’s homes and aspirations demonstrate remarkable resilience and brilliance. We extend particular gratitude to our creative partner, Engine Room, for their collaborative excellence in bringing this vision to fruition.”
This achievement marks the latest in JPS’s series of international advertising accolades. The company previously earned four American Advertising Awards (Addys) in 2024 for its energy conservation initiative “Keep Yuh Cool” developed with Mystique Integrated, along with a Telly Award in 2014 for the “Power On” campaign created alongside AdMark.
The Viddy Awards program is administered by the Association of Marketing and Communication Professionals, a global organization that supervises industry recognition programs honoring exceptional achievement and service standards within the marketing communications field.