Jamaica’s automotive landscape has welcomed a new contender with the official arrival of GAC Motor, one of China’s premier automobile manufacturers. Fidelity Motors, a subsidiary of the Barbados-based Goddard Enterprises Limited (GEL) Auto Division, has been appointed as the exclusive authorized dealer for the brand in Jamaica, announced at a launch event at their downtown Kingston showroom on November 26.
The introduction marks a significant expansion of GEL Auto’s regional network, which has already established the GAC brand across several Caribbean markets including Saint Vincent, Saint Lucia, Barbados, and Grenada. Alan Bayne, Chief Executive Officer of GEL Auto Division, emphasized the strategic importance of this expansion, noting that Jamaica’s Fidelity Motors now joins this growing distribution network.
Deborah Stewart, General Manager of Fidelity Motors Limited, presented the GAC lineup as representing “a future-focused approach to mobility,” highlighting the brand’s combination of world-class design, advanced safety systems, technological innovation, and competitive pricing. The partnership is bolstered by support from Motorworld, the regional distributor for GAC, and the established GAC dealership in Saint Maarten.
Initially, Fidelity Motors will offer five distinct GAC models, comprising four SUVs and one sedan, with one model featuring all-electric propulsion. The showcased vehicles include the sporty GS3 Emzoom targeting younger buyers, the angular Emkoo SUV, the flagship seven-seat GS8, the performance-oriented Empow sedan, and the all-electric AION V compact SUV from GAC’s electric sub-brand.
A notable technological highlight is the Android-based smartwatch included with vehicle purchases, which functions as an integrated third key fob enabling remote start capabilities and other vehicle functions. Complementing this technological offering, all GAC models sold in Jamaica will come with an extensive bumper-to-bumper warranty covering seven years or 250,000 kilometers.
Stewart assured customers of comprehensive after-sales support, stating that Fidelity Motors has invested significantly in maintaining a robust parts inventory and employing a team of trained technical professionals to ensure customer confidence and satisfaction.