Despite ongoing recovery efforts from Hurricane Melissa’s devastation, Jamaica’s 2025 Black Friday shopping event demonstrated remarkable economic resilience with transaction volumes unexpectedly surpassing the previous year’s figures. According to data released by JETS, operator of the MultiLink electronic switching network, consumer spending reached $2.45 billion on November 28, 2025, slightly exceeding the $2.41 billion recorded during the 2024 shopping event.
The performance is particularly noteworthy given that only 86.6% of ATMs and 87.5% of point-of-sale terminals were operational during the shopping period—significantly below normal capacity levels. JETS CEO Edmundo Jenez characterized the results as “solid” considering the physical and economic disruptions retailers continue to navigate nationwide.
Recovery progress remains uneven across the island, with stark regional disparities in financial infrastructure restoration. While St. Thomas has achieved full restoration and the Corporate Area along with several eastern and central parishes operate at 92-99% capacity, western parishes face considerably slower recovery. St. Ann and St. James hover around 73% operational ATMs, while Trelawny and Westmoreland remain in the mid-60s percentile. The most severely affected regions include St. Elizabeth at 51% and Hanover at just 43% functionality.
Retail experiences varied significantly based on location and merchandise. Home and Things’ Cross Roads branch reported one of its strongest turnouts in three years, with customers arriving as early as 6:00 am to capitalize on 30-70% discounts for home improvement items. Meanwhile, a neighboring furniture and appliance retailer experienced approximately 50% lower sales despite aggressive discounting, with management noting subdued consumer sentiment potentially influenced by awareness of ongoing struggles in western parishes.
International shoppers contributed to the positive performance, with Zimbabwean national Oliver Murima and his wife purchasing over 15 pairs of shoes and multiple sock packages to take back home, specifically timing their shopping for Black Friday discounts.
JETS anticipates ATM availability will reach 90% and POS terminals 95% by mid-December, though approximately 44 ATMs (5% of the national fleet) may not return to service before 2026 due to severe flood damage, vandalism, and prolonged utility outages.