In the bustling heart of Old Harbour, Jamaica, Shades of Elegance stands as a testament to transformative vision and entrepreneurial resilience. Its journey began not with ambition, but with necessity. Treacha Reid, now the celebrated founder and president of the South St Catherine Chamber of Commerce, was initially a young single mother with no inherent interest in hairdressing or the beauty industry. Her aspirations lay elsewhere, yet a pivotal insistence from her mother to acquire a practical skill for supporting her infant daughter set her on an unforeseen path.
Reluctantly enrolling in cosmetology training, Reid could not have anticipated that the very skill she resisted would become the cornerstone of a quarter-century legacy. What originated as a means of survival has blossomed into a revered institution, evolving from a modest salon into a full-service spa renowned for its refinement and commitment to feminine expression.
Over 25 years, Shades of Elegance has profoundly influenced Jamaica’s beauty culture, cultivating an exceptionally loyal clientele and establishing a new standard of excellence outside the nation’s capital. It has transcended its commercial origins to become a sanctuary where women experience profound restoration and renewal. Reid’s enterprise now embodies purposeful business, demonstrating how vision and dedication can redefine an industry and empower a community.