Domino’s Pizza has strategically enhanced its market presence in Jamaica with the inauguration of a new store in Havendale, St Andrew. This expansion underscores the brand’s dedicated focus on maximizing customer accessibility and convenience across the island nation.
The new establishment, situated at 1 Border Avenue in direct proximity to a competing Pizza Hut location, commenced operations on November 10th, with an official grand opening ceremony held on November 14th. Adrian Kerr, General Manager of Convenient Brands Limited—the operator of Domino’s Pizza Jamaica—emphasized that the selection of this specific location was driven by a core corporate objective: to ensure effortless customer access to their products.
“As the nation’s leading pizza company, our fundamental strategy revolves around eliminating barriers for our customers,” Kerr stated. “Positioning our stores within easy reach, particularly in residential communities, is paramount to our operational philosophy.”
Initial customer response has been overwhelmingly positive, with patrons specifically praising the convenience factor. Kerr highlighted how the Havendale location addresses a critical pain point for Kingston residents: the city’s notorious afternoon traffic congestion. “The challenging traffic conditions after 2 PM make any travel across Kingston considerably tedious. By establishing a store near residential areas, we significantly reduce both travel time and inconvenience for our customers,” he explained.
Currently, Domino’s Pizza Jamaica maintains an active network of 16 stores across multiple parishes including Kingston, St Andrew, St Catherine, Mandeville, May Pen, and Ocho Rios. The company’s Montego Bay location remains temporarily non-operational due to electrical infrastructure issues resulting from Hurricane Melissa’s recent impact.
Kerr confirmed that while the hurricane caused operational disruptions, the physical infrastructure of their stores remained largely intact. “Thankfully, our properties sustained no major structural damage. We resumed operations promptly as utilities were restored in most areas. The Montego Bay store will recommence operations once stable electricity is restored,” he assured.
The hurricane has prompted a strategic reassessment of the company’s expansion blueprint. While Domino’s maintains its ambition to achieve comprehensive island-wide coverage, Kerr acknowledged the necessity of revisiting development plans post-natural disaster. “We continuously evaluate market conditions to identify optimal expansion opportunities. The recent hurricane necessitates a thorough review of our planned locations to ensure their continued viability and our ability to maintain the accessibility standards we’re committed to,” Kerr elaborated.
The company remains cautiously optimistic about its growth trajectory, balancing expansion ambitions with pragmatic considerations regarding infrastructure resilience and location viability in Jamaica’s evolving post-hurricane landscape.