The University of Belize’s tourism management program faces a critical challenge: despite producing numerous graduates annually, the actual retention rate within the industry remains unknown. Evan Tillett, Director of the Belize Tourism Board, confirmed the absence of concrete data while acknowledging the significance of this emerging concern.
Industry leaders identify the demanding nature of tourism careers as a primary deterrent. Nicole Usher-Solano, CEO of the Ministry of Tourism, emphasized that success in the sector requires exceptional dedication. “This isn’t a conventional nine-to-five occupation,” she stated. “It demands around-the-clock commitment throughout the year, including holidays and weekends. Only those with genuine passion and specialized work ethic persevere.”
Addressing this workforce transition challenge, the Belize Tourism Industry Association (BTIA) has implemented a nationwide experiential learning initiative. President Efren Perez revealed their program engages approximately 100 students annually across multiple regions including Corozal, Dangriga, Toledo, and Cayo. “We provide immersive practical exposure that bridges theoretical knowledge with industry realities,” Perez explained.
The intervention demonstrates promising outcomes. Perez noted significant retention among participants placed in hotel internships, with many securing permanent positions. “This indicates growing interest and drive among new generations toward tourism careers,” he observed. The association plans to expand the program’s scope in the coming year, creating additional pathways for students to obtain hands-on experience and guaranteed internships within the sector.