This holiday season, Digicel is embracing the spirit of giving by launching its ‘Christmas Runs on Real Connections’ campaign, aimed at fostering meaningful interactions within communities, customers, and team members nationwide. The initiative, which kicked off at Digicel’s flagship store in Excellent City Center, features a series of festive activities and giveaways designed to spread joy and create unforgettable moments.
With over $700,000 in prizes and weekly surprises, Digicel is transforming the holiday experience for its customers. From electronics to festive treats, the campaign ensures that every interaction holds the potential for unexpected delight. Pieter Verkade, CEO of Digicel TT, emphasized the unique cultural vibrancy of Christmas in Trinidad and Tobago, describing it as a time of color, rhythm, and warmth. He highlighted Digicel’s role in connecting people and uplifting communities during this special season.
The campaign includes a Community Pop-Up Caravan that will traverse neighborhoods, surprising locals with gifts ranging from groceries to Christmas hams. Additionally, Digicel stores will be transformed into festive hubs, offering live entertainment, holiday treats, and Spin the Wheel giveaways. Customers will also have the chance to meet their favorite influencers, making each visit a celebration of real connections and holiday cheer.
Verkade expressed Digicel’s commitment to creating magical moments that brighten someone’s day, underscoring the company’s belief in the power of genuine connections. This Christmas, Digicel is not just giving gifts but also fostering a sense of togetherness and shared joy across the nation.