Since the ATL Automotive Group acquired the BMW brand in Jamaica in 2016, BMW has emerged as the country’s top-selling premium car brand, achieving record-breaking sales for five out of the past seven years. At the forefront of this remarkable success is Jeanel Bowla, the sales manager at BMW Jamaica in Kingston, whose leadership and passion have been pivotal in steering the brand to new heights.
Bowla’s connection to BMW runs deep. Growing up in a family where the brand was a constant presence, she developed an early appreciation for BMW’s driver-centric philosophy and distinctive road feel. Her father’s 1972 BMW 2002 and his hands-on involvement with the brand left an indelible mark on her. For Bowla, BMW is more than just a car—it’s an experience, a feeling that transforms driving into a joy.
Despite her family’s automotive legacy, Bowla initially didn’t see herself in car sales. However, her career trajectory changed when she joined ATL Automotive in February 2018. Within seven months, she was promoted to sales manager for BMW Jamaica, a role she embraced wholeheartedly. Balancing her new responsibilities with pursuing an MBA at the Mona School of Business and Management was challenging, but Bowla’s discipline and time management skills enabled her to excel in both areas.
Now, over seven years into her journey with ATL Autobahn and a new mother, Bowla attributes much of her growth to her team. She has led the BMW Jamaica sales team through several high-profile vehicle launches, including the BMW M2, BMW X3 M, and BMW X4 M. One standout experience was a road trip organized exclusively for BMW M and M Performance customers, which turned into a celebration of the passion that unites the M community.
Bowla’s success is rooted in her discipline, mindset, and love for her work. As a woman in a traditionally male-dominated industry, she emphasizes the importance of learning, building confidence, and showing up consistently. She believes in humility and the willingness to ask for help as key drivers of growth.
For young women aspiring to enter the automotive industry, Bowla offers sage advice: let your work speak for itself, protect your peace, and stay grounded in what matters to you. Her leadership ensures that every customer encounter reflects both BMW’s legacy and her own dedication, leaving customers satisfied and her team proud.