Barbados has taken a significant step toward fostering a more inclusive and supportive environment for breastfeeding mothers with the launch of a pioneering initiative last weekend. The Breastfeeding and Child Nutrition Foundation (BCNF), in collaboration with Antilles Outdoor, introduced the country’s first series of public markers designed to promote breastfeeding awareness. Four vividly branded benches, each bearing the empowering message “See It. Support It,” have been installed at key locations including Belleville, Sunset Crest, Queen Elizabeth Hospital, and Randall Phillips Polyclinic. These benches aim to normalize and celebrate public breastfeeding while emphasizing the importance of providing mothers with comfort, respect, and encouragement. Dr. Alison Bernard, executive director of BCNF, emphasized the initiative’s core message: “Every mother should feel confident and supported to feed her child wherever she needs to. These benches send a simple message: No judgment, no side eye; just see it and support it. When we support breastfeeding, we support families and strengthen our nation.” The project, part of the foundation’s #TakeASeatForBreastfeeding campaign, integrates community education with social media outreach and broader partnerships to create healthier environments for women and children. The public is encouraged to visit the benches, take photos, and share messages of support using hashtags like #NoSideEyeSupport and #FirstSeatForLife. Adam Gibbs, innovation director at Antilles Outdoor, highlighted the initiative’s broader significance: “Public spaces tell stories about who we are. By dedicating these benches to breastfeeding awareness, we’re helping make acceptance and inclusion a visible part of everyday life in Barbados.” The campaign aligns with the United Nations Sustainable Development Goals, particularly SDG 2: Zero Hunger and SDG 3: Good Health and Well-Being, underscoring Barbados’ commitment to improving maternal and child health outcomes through community action and education.