Renowned multi-award-winning artist Shaggy has announced his participation in this year’s Macy’s Thanksgiving Day Parade, fulfilling a long-held dream. The Jamaican superstar revealed the news on his official social media platforms on Monday, expressing his excitement and pride in representing his homeland during challenging times. The parade, a cherished American tradition since 1924, will celebrate its 99th anniversary on November 27. Shaggy, the sole Jamaican act in the lineup, will perform on the Jennie-O Big Turkey Spectacular float alongside other notable artists such as Ciara, Foreigner, and Busta Rhymes. In his announcement, Shaggy emphasized the significance of showcasing Jamaican culture through dancehall and reggae music, while also acknowledging the struggles faced by his country in the aftermath of a recent hurricane. Kim Anderson, senior brand manager of the JENNIE-O® brand, highlighted the collaboration with Shaggy as a special addition to this year’s festivities, promising an innovative and vibrant performance. The Macy’s Thanksgiving Day Parade, a globally recognized event, continues to symbolize the official commencement of the holiday season in the United States.