Riki Bleau, the visionary founder and co-president of Since ’93, the UK’s premier black-owned record label, has described his collaboration with Jamaican dancehall sensation Shenseea as a “full circle moment.” This partnership marks a significant milestone in both their careers, as Shenseea’s debut single, *Boss Up*, was released under Since ’93 and Columbia Records on October 24. This release follows her departure from Interscope Records last year, signaling a new chapter in her musical journey.
Bleau, a seasoned music executive with deep Caribbean roots, first connected with Shenseea in 2017. Although initial plans to collaborate didn’t materialize, their paths crossed again this summer, leading to a long-term deal. Bleau emphasized the strategic importance of the UK and Europe as pivotal markets for Caribbean and African artists, citing the success of icons like Bob Marley and Shabba Ranks, as well as contemporary stars such as Wizkid and Burna Boy. He expressed confidence in Shenseea’s potential to achieve international acclaim, leveraging the combined expertise of Since ’93 and Columbia Records.
*Boss Up*, produced by Kristopher Riddick-Tynes and Alex Goldblatt, samples Blu Cantrell’s 2001 hit *Hit Em Up Style (Oops!)*. The track is the first step in a broader strategy to elevate Shenseea’s career, building on her established foundation in the US market. Bleau highlighted the collaborative efforts of his team, including Columbia’s marketing experts and Since ’93’s A&R division, to ensure Shenseea’s global success.
Since ’93, founded in 2016, has a proven track record of nurturing talent, having worked with chart-topping artists like Labrinth, Sam Smith, and Tems. Bleau’s Caribbean heritage and personal connections to Jamaican culture have also shaped his career. He has previously managed Popcaan and collaborated with Vybz Kartel, further cementing his reputation as a champion of Caribbean music.
Bleau’s journey in the music industry began at Channel U, a groundbreaking UK youth culture TV platform, where he honed his skills in talent discovery and promotion. His partnership with Shenseea represents not only a professional milestone but also a personal triumph, bridging his Caribbean heritage with his global ambitions.