The Ministry of Health in Barbados has unveiled a comprehensive national strategy aimed at reducing alcohol-related harm by 10% by 2030. Announced by Minister of State for Health and Wellness, Davidson Ishmael, during a workshop hosted by the National NCD Commission, the plan addresses the pervasive cultural normalization of alcohol consumption while emphasizing the urgent need to mitigate its health and societal impacts. Minister Ishmael highlighted that while alcohol is deeply ingrained in Barbadian social life, its excessive use leads to severe consequences, including chronic diseases, mental health issues, and societal problems like violence and domestic abuse. The strategy focuses on public education, early prevention, and stricter policies to regulate alcohol availability and marketing. It aligns with the WHO’s Global Action Plan for NCD Prevention and Control and the SAFER technical package, which includes measures such as strengthening alcohol access restrictions, enforcing drink-driving laws, and limiting alcohol advertising. Suleiman Bulbulia, Chairman of the National NCD Commission, emphasized the challenges of addressing commercial determinants of health, particularly in small island states like Barbados, where industries often prioritize profit over public well-being. He urged NGOs and stakeholders to reject funding from entities that harm public health and advocate for policies that promote healthier lifestyles.