In a strategic move to counter Uber’s recent entry into Barbados, the Bridgetown Port Taxi Co-op Society Ltd unveiled its own ride-hailing app, Zail Barbados, on Wednesday. The launch, held at Copacabana Beach Club, marked a significant milestone for the local taxi industry, which has been preparing for this moment for months. Adrian Smiley Bailey, President of the co-op, emphasized that the initiative was not a reactionary measure but a well-planned effort to safeguard the interests of local drivers.