In the aftermath of Hurricane Melissa’s devastating impact on Jamaica, Digicel (TT) Ltd has introduced a compassionate initiative to support affected communities. Effective from October 30 to November 3, all calls to Jamaica will be zero-rated, allowing customers to connect with loved ones without charge. This move aims to provide a vital communication lifeline during this challenging period. Digicel TT CEO Pieter Verkade emphasized the importance of staying connected, stating, ‘Communication is more than a service; it’s a lifeline that enables families to share comfort, critical information, and reassurance across borders.’ To ensure equitable access, a daily cap of sixty minutes has been implemented, balancing widespread availability with network quality. Hurricane Melissa, which struck Jamaica’s southwestern coast on October 28, caused widespread destruction, leaving over 475,000 people without power and damaging infrastructure, homes, and public buildings. In response, the government has dispatched eight 40-foot-long containers filled with essential relief supplies. Civil society, private sector organizations, and NGOs have also mobilized comprehensive relief efforts to aid recovery. Digicel TT’s initiative underscores the critical role of connectivity in disaster response and recovery.