The Central America Travel Market 2025, hosted in San Pedro Sula, Honduras, has become a focal point for regional tourism collaboration. The event’s second day featured dynamic business-to-business meetings and networking sessions, but the highlight was the unexpected visit of Honduras’ President, Xiomara Castro. Her presence not only highlighted national pride in hosting the event but also reinforced Honduras’ dedication to fostering tourism growth both domestically and across Central America. President Castro toured the exhibition floor, engaging with private sector representatives and regional stakeholders, including Belize’s Pro Tempore of FEDECATUR, Efren Perez. Vice Minister of Tourism Reizel Vilorio emphasized that the President’s participation symbolized unity and collective effort, showcasing Central America’s potential as a premier global travel destination. Vilorio noted that Castro’s visit underscored the government’s support for the private sector and its commitment to developing tourism products that benefit the entire region. The President expressed her admiration for the event’s scale and the collaborative spirit among participants, further solidifying the region’s reputation as a hub for innovative tourism initiatives.