Barbados is taking a significant step toward integrating artificial intelligence (AI) into the communication sector with an upcoming masterclass organized by the International Association of Business Communicators (IABC) Barbados Chapter. Titled ‘AI for Communication Excellence,’ the event, scheduled for November 11, has garnered strong support from key corporate and media institutions, including The Nation Publishing Co Limited as the title sponsor, Consumers’ Guarantee Insurance (CGI) Company Ltd and Barbados TODAY Inc. as silver sponsors, and General Accident Insurance Company as a bronze sponsor. This collaboration highlights a collective commitment to fostering technological fluency while upholding human-centered ethics in communication. Dr. Pamala Proverbs, President of IABC Barbados, emphasized the importance of embracing AI as a transformative tool rather than fearing it. She stated that the masterclass aims to equip professionals with the skills to apply AI intelligently and ethically, ensuring they remain at the forefront of their fields. The event will feature insights from Jennifer Jones-Mitchell, a global AI strategist and CEO of Human Driven AI, and Lisa Greaves, Barbados’ data protection commissioner, who will provide both strategic and regulatory perspectives. Designed for professionals in public relations, corporate communications, media, marketing, crisis management, and brand storytelling, the masterclass promises to deliver practical, future-ready skills. Registration for this transformative experience is available at www.iabcbarbadosbb.com.