Jamaican manufacturers are being encouraged to enhance their packaging design to better compete with imported products, but the lack of local innovative packaging designers remains a significant hurdle. Tara Kisco, Country Manager at PriceSmart Jamaica, emphasized this during a Young Entrepreneurship Fireside Chat hosted by the Young Women and Men of Purpose (YWOP/YMOP) Foundation. She highlighted that packaging is often the first point of contact with consumers, serving as a crucial sales tool. PriceSmart, a membership-based retail warehouse club, has been working closely with suppliers to improve packaging so that local products are indistinguishable from imported ones. Kisco noted that proper labeling is equally important, with retailers like PriceSmart refusing to stock products that lack essential details such as origin, usage instructions, and manufacturer information. The Jamaica Bureau of Standards is also developing new labeling rules to help local goods meet export standards and strengthen their presence in overseas markets. While packaging design can be costly, Kisco stressed its critical role in consumer perception. She advised manufacturers to align packaging with the product’s intended price point, using bottled water as an example to illustrate how packaging can signal a product’s market position. Despite ongoing investments in local packaging, Kisco observed that imported packaging remains dominant, particularly for more creative and innovative solutions. In November 2023, Jamaica Packaging Industries Limited (JPI) completed a $2-billion investment in a new facility, significantly boosting its production capacity. This expansion aims to reduce Jamaica’s reliance on imported packaging, which currently accounts for over 60% of corrugated boxes used in the country. According to TradeEconomy.com, Jamaica’s total paper packaging imports reached US$49 million in 2023, with corrugated and non-corrugated cartons and boxes making up the majority. These figures underscore the strong demand for packaging, yet the creative and technical aspects of packaging design remain underdeveloped, limiting local manufacturers’ ability to compete effectively.