Renowned TikTok personality Mellovibes, known for his bold and ambitious endeavors, is set to host a groundbreaking virtual music festival titled the Artists World Tour TikTok Live series. The event, scheduled to run from October 24 to 26, 2025, will showcase dancehall and reggae artists from around the globe in a non-stop 72-hour performance marathon on the platform.
Mellovibes, whose real name is Melvin Grey, emphasized the event’s mission to bring the vibrant energy of live dancehall-reggae performances directly to audiences worldwide. ‘This is a new era of entertainment where emerging artists can connect, collaborate, and share their talents. The event is free because my goal is to unite people, bridge cultural barriers, and create a global community,’ he stated.
The festival will provide artists with a unique opportunity to promote their music to an estimated three million followers over the three-day period. ‘This platform allows fans and artists to celebrate the power of TikTok’s music discovery, which will unfold across different time zones and locations,’ Mellovibes added.
Performers include Jah Mason (Jamaica), Ginjah (USA), Hawkeye (Jamaica), DJ Chiqui Dub (Panama), Lenn Hammond (Canada), Yaa Shondem (Ghana), Ras Charmer (Ghana), DJ Shenkez 254 (Kenya), Style X (Canada), Don Juvi (Costa Rica), Ras Frazer Jr (USA), Sunshine Velvet (Jamaica), Queen Kamala (USA), Nastic RastaFari (Jamaica), Mr Lexx (USA), and Nesbeth (Jamaica).
Mellovibes, who recently surpassed one million TikTok followers, is celebrated for his animated reaction videos to dancehall and reggae music, delivered in an authentic Jamaican style. The event is organized in collaboration with BrandFluenzer Agency, promising an immersive experience for attendees. ‘This is just the beginning, and we can’t wait for everyone to experience what we have planned,’ Mellovibes concluded.
In addition to live performances, fans will have the opportunity to engage with artists through live chats during the broadcast, fostering a dynamic and interactive experience.