Dancehall-reggae artist Short Ghad, born Conrad Williams, has channeled a harrowing personal experience into his latest musical endeavor. While living in Sweden a few years ago, the artist faced a life-threatening betrayal from close friends, an incident that inspired his poignant track ‘Reason.’ The song, which has gained traction on mixtapes and FM radio, captures the raw emotions of that betrayal. ‘One of my so-called friends threatened my life. I was shocked and immediately wrote the song,’ Short Ghad recounted. The accompanying music video, which narrates the touching story, has amassed over 101,000 views since its release. ‘Reason’ serves as the title track for his upcoming EP, which also includes tracks like ‘Never Say Sorry’ and ‘Feel Like.’ The EP, according to the artist, embodies his artistic vision and has already garnered significant attention on platforms like TikTok and Instagram, where fans worldwide are sharing and creating content around his music. Short Ghad, who hails from St. Elizabeth, Jamaica, initially gained recognition as a DJ before breaking into the music scene with his 2022 debut album ‘Feel Nice.’ The 19-track album, a tribute to love, blended dancehall, reggae, and Afrobeat, earning him a top spot on iTunes’ Reggae chart in Sweden and substantial streams on Spotify and Facebook. Recently, he has been promoting his music through live streams on TikTok and performances at local events like BoomBox Fridays and Weddy Weddy Wednesdays. ‘2025 has been a breakout year for me,’ he said, reflecting on his growing success in the industry.