The lobby of a hotel is often the first impression guests have of their stay, setting the stage for their entire experience. When interior designer Joelle Smith and her team at If Walls Could Talk were commissioned to renovate the lobby of one of Negril’s most iconic boutique hotels, they embraced the challenge to craft a space that embodies Jamaica’s essence—where craftsmanship, coastal living, and comfort converge. The result is a masterclass in sustainable design, cultural storytelling, and modern minimalism.