This week marks the fifth anniversary of PickUP Barbados, a homegrown ride-hailing company that has revolutionized transportation across the island while generating hundreds of jobs and fostering stronger community ties. According to regional manager Hannah Gill, the platform currently boasts approximately 600 registered drivers, with ride volumes consistently increasing each year. This growth has translated into more opportunities for the taxi community, as the app eliminates the need for drivers to wait in specific locations for work. Since its inception, PickUP has upheld its commitment to drivers by maintaining stable commission rates and offering additional perks, such as preferred financing through Signia Globe and discounts on tires and batteries via Quality Tyre Plus. Gill emphasized that these initiatives are among the company’s most significant achievements, adding, “We’ll continue to work for the drivers to keep getting value for them.” Beyond employment, PickUP has deepened its community engagement. Earlier this year, the company introduced a wheelchair-accessible vehicle category on its app, collaborating with the National Council for the Disabled to provide $2,000 in ride credits to members. In June, free rides were offered to blood donors, and a long-term partnership was established with the Kiwanis Club of Bridgetown. Additionally, PickUP sponsored the FEMUND World Domino Championships Barbados team, showcasing its support for local passions and traditions. Reflecting on the challenges of the past five years, Gill highlighted the complexities of launching during the COVID-19 pandemic, navigating local regulations, and understanding the unique culture of drivers and passengers in a tourism-driven economy. She stressed the importance of having a locally based, 24/7 support team, noting that local knowledge can significantly impact a tourist’s holiday or a commuter’s day. Looking ahead, PickUP plans to implement technological advancements while remaining focused on local sustainability and driver support. Gill concluded, “The vision of success is rooted in local sustainability… continuing to elevate the transport sector, maintaining income stability for drivers, and impacting the community through give-back efforts.”