Barbados has initiated a strategic effort to enhance tourism from Canada, one of its key markets, through the Barbados Tourism Marketing Inc’s (BTMI) Spirit of Barbados Mega Fam week-long familiarization tour. This initiative aims to provide leading Canadian travel agents with an immersive experience of the island’s accommodations, attractions, and cuisine, while highlighting its expanding infrastructure and improved air connectivity from Canada. The program is part of a broader push to capitalize on the anticipated record-breaking winter tourism season. Speaking at the launch event at the Hilton Barbados Resort, Minister of Tourism and International Transport Ian Gooding-Edghill emphasized the importance of strategic partnerships with airlines, particularly Air Canada, as a cornerstone of Barbados’ tourism success. He also revealed plans to expand connectivity with secondary Canadian markets, including Atlantic Canada, Ontario, and Western Canada. To support this growth, major infrastructure projects are underway, including the modernization of Grantley Adams International Airport and upgrades to the Bridgetown Port, which will enhance passenger and cruise experiences. BTMI Director for Canada, Eusi Skeete, highlighted the importance of the Mega Fam tour in offering agents firsthand insights into Barbados, beyond traditional training and promotional materials. He noted that participants were selected based on their strong sales performance for Barbados this year, with the goal of further boosting winter and summer bookings. Skeete emphasized that the initiative is not just about increasing bookings but also about strengthening relationships with travel partners and creating new opportunities for Barbadian tourism stakeholders. By showcasing the island’s unique offerings, Barbados aims to solidify its position as a top destination for Canadian travelers.