For the second year in a row, Barbados has been crowned the Caribbean’s leading wedding destination, solidifying its reputation as the region’s most sought-after location for matrimonial celebrations. This prestigious title was announced at the World Travel Awards (WTA) Caribbean & North American Gala Ceremony, held on October 4 at Sandals Grande in Saint Lucia. The event, which honors excellence in travel and tourism, attracted prominent industry leaders and competitors from across the region. The Barbados Tourism Marketing Inc. (BTMI) celebrated the achievement, attributing it to the island’s unwavering commitment to developing a world-class wedding industry. Cheryl Carter, BTMI’s Chief Operations Officer, expressed pride in the recognition, stating that it underscores Barbados’ ability to create unforgettable experiences for couples. She highlighted the island’s diverse wedding offerings, from intimate ceremonies to lavish celebrations, all enriched by its vibrant culture, breathtaking venues, and unparalleled hospitality. Graham Clarke, Director of BTMI’s Caribbean department, emphasized the significance of the award amidst fierce competition from neighboring destinations. He praised local stakeholders for their contributions to maintaining Barbados’ status as a wedding haven. WTA founder Graham Cooke lauded the winners as exemplars of tourism excellence, noting their role in elevating industry standards. Established in 1993, the World Travel Awards are widely regarded as the pinnacle of recognition for achievements in global travel, tourism, and hospitality.