VM Investments Limited (VMIL) is spearheading a digital revolution in its operations, leveraging artificial intelligence (AI) and advanced technologies to enhance efficiency and expand its regional footprint. Through a strategic partnership with overseas technology firm Abacus, VMIL is integrating AI into its call-center functions, research, and risk management teams, automating routine tasks to free up human resources for higher-value advisory roles. This initiative aligns with a broader industry trend, as global financial institutions like Citi are rapidly adopting generative AI to gain a competitive edge. Alison Mais, VMIL’s Chief Operating Officer, emphasized the importance of a digital-first approach, stating that 58% of clients now use the company’s core client management system, with 90% of equity transactions conducted on the J-Trader platform. These platforms provide real-time access to statements, rates, and transaction capabilities, replacing outdated manual communication channels. VMIL’s digital infrastructure is also facilitating its expansion into the Eastern Caribbean, with a recently approved investment advisory license in Barbados enabling virtual client onboarding. This strategy allows the company to serve regional clients efficiently without the need for physical presence, reducing costs while maintaining compliance and governance standards. Despite significant upfront investments in technology, VMIL views AI adoption as essential for long-term competitiveness. The company reported a 31.6% rise in second-quarter revenue to $653.8 million, driven by growth in fees and investment gains, though it posted a net loss of $6.7 million due to increased operating expenses from its digital transformation. CEO Rezworth Burchenson highlighted the importance of technology in product development and revenue diversification, pointing to the growth of VMIL’s asset management platform, which now includes unit trusts, mutual funds, private portfolios, and alternative investments like real estate and private equity. The company’s digital transformation is central to its strategy of building a scalable, modern financial services platform that meets the evolving needs of regional and diaspora clients. VMIL’s aggressive digital push positions it at the forefront of a transformative trend in the financial sector, mirroring the strategies of global institutions like Citi. By embedding AI and digital tools into its operations, VMIL aims to drive efficiency, manage risk, and ensure profitable growth in a rapidly changing market.