Kim Kardashian’s latest venture into provocative fashion has sparked both controversy and commercial success. Within 24 hours of its release, her Skims faux hair micro string thong, dubbed ‘The Ultimate Bush,’ sold out completely. The 44-year-old reality star unveiled the daring product line on Tuesday, promoting it as Skims’ “most daring panty yet.” The launch was accompanied by a video on Instagram, captioned, “Just dropped: The Ultimate Bush. With our daring new faux hair panty, your carpet can be whatever colour you want it to be.” Despite the immediate backlash from social media users, who questioned the necessity and practicality of the product, it quickly became unavailable. Priced at US$34.97, the thong now has a waitlist as of Wednesday. Critics took to platforms like X (formerly Twitter) to express their disbelief, with one user humorously asking, “Do we wash this in the washer or use shampoo and conditioner lmao?” Another commented, “Girlies how is this sold out?! We can grow out our bush for free.” The product’s rapid sell-out highlights the polarizing yet impactful nature of Kardashian’s brand.