Beneath the lush landscapes and pristine beaches that make Saint Lucia a Caribbean paradise lies a growing environmental crisis—widespread littering and improper waste disposal. Dr. James Fletcher, Saint Lucia’s former Minister for Sustainable Development and current CARICOM Climate Envoy, has highlighted the island’s struggle with roadside garbage, polluted rivers, and beaches strewn with plastic. Despite its reputation as ‘The Helen of the West Indies,’ the island’s waste problem is among the worst in the region, threatening both its natural beauty and public health. Fletcher emphasizes that the issue extends beyond aesthetics, with blocked drains causing flooding, plastic waste harming marine life, and food waste attracting pests. He calls for a fundamental shift in public behavior, supported by stronger policies and affordable alternatives to single-use plastics. While initiatives like the Styrofoam and Plastics (Prohibition) Act and private sector efforts, such as Massy Stores’ plastic bag charge, have shown progress, Fletcher stresses the need for comprehensive solutions, including education, awareness campaigns, and innovative packaging made from local materials like banana stems or bamboo. The challenge, he notes, lies in changing entrenched habits, particularly among adults, to ensure long-term sustainability.