Showcasing the best of Ja’s south coast

A year after Hurricane Beryl devastated Jamaica’s south coast, the resilient parish of St Elizabeth is gearing up to host the second edition of the Treasure Beach Food, Rum, and Reggae Festival. Scheduled for November 7-9, the event promises three days of culinary delights, premium rum, and electrifying reggae performances, showcasing the indomitable spirit of the community. Festival Co-director Jason Henzell, speaking at the official media launch, highlighted the collective effort to rebuild and support local farmers and fisherfolk, emphasizing the festival’s role in community development. This year’s lineup includes performances by Chris Martin, Capleton, and Agent Sasco, alongside a vibrant farmer’s market and artisan village. Guided tours to iconic attractions like Lover’s Leap and Pelican Bar will further enrich the experience. Minister of Agriculture, Fisheries and Mining Floyd Green praised the festival’s positive impact on local tourism and the economy, while Minister of Entertainment and Culture Olivia Grange lauded the event as a celebration of Jamaica’s cultural legacy. A new addition to this year’s festivities is a breakfast party blending reggae and EDM, set to energize attendees on November 8. The festival’s return symbolizes not only recovery but also the enduring vibrancy of Jamaican culture.