BRIDGETOWN, Barbados — Annette Mark, CEO of the St. Vincent and the Grenadines Tourism Authority (SVGTA), highlighted the nation’s vibrant festivals and innovative tourism initiatives during the State of the Tourism Industry Conference in the Caribbean. Mark emphasized the significance of Vincymas, the country’s premier carnival, which she confidently described as one of the best in the region, rivaling even Trinidad’s renowned celebration. She revealed that Vincymas has seen a remarkable 56% increase in arrivals since 2019, with a 30.6% year-over-year growth in 2025, despite setbacks from Hurricane Beryl in July 2024. Mark also spotlighted Nine Mornings, a unique pre-Christmas festival, and its integration with Nine Nights, a festival of lights held at the historic Botanical Gardens in Kingstown. Additionally, she announced the continuation of the Emancipation Cricket Festival, introduced this year to commemorate the 50th anniversary of the West Indies Men’s Cricket team’s first ODI World Cup win. Looking ahead, SVGTA plans to launch a Music Festival in October, featuring Garifuna culture and local cuisine, and expand extreme tourism offerings, including the Joseph Chatoyer Run and a new zipline in Diamond. The destination is also developing an underwater park, which will feature Garifuna statues and a sunken ship, while promoting marine conservation. These initiatives aim to attract both diaspora and international visitors, solidifying St. Vincent and the Grenadines as a premier Caribbean destination.
SVG’s tourism pitch emphasises festivals, adventure
