In a landmark move to bolster their tourism sectors, the governments of Dominica and Barbados have inked a Memorandum of Understanding (MOU) aimed at enhancing the allure of both destinations and crafting innovative vacation experiences for international travelers. The agreement was officially sealed at the Hilton Barbados Resort during the State of the Tourism Industry Conference (SOTIC), a key regional event dedicated to advancing tourism development.
Marva Williams, CEO of the Discover Dominica Authority (DDA), unveiled the partnership, underscoring its strategic importance. ‘Through this MOU, Dominica and Barbados, via their respective tourism marketing entities—the Discover Dominica Authority and Barbados Tourism Marketing Inc.—are taking a significant step to amplify their appeal, promote sustainable tourism, and create novel travel experiences,’ Williams remarked.
The MOU establishes a collaborative framework focused on joint marketing efforts, knowledge exchange, and enhancing the visitor experience across both nations. Williams highlighted the agreement’s timely nature, coinciding with rising interest in Caribbean travel from major markets such as Europe, the United Kingdom, the United States, and Latin America. ‘This partnership is particularly opportune as the Caribbean continues to draw travelers seeking diverse and enriching experiences,’ she noted.
To ensure the MOU’s effective execution, a joint working group will be formed to oversee the development of a detailed action plan. ‘The group will monitor progress, provide biannual updates, optimize strategies as needed, and ensure that both nations reap economic benefits,’ Williams explained.
Williams also emphasized the broader regional implications of the agreement, connecting it to the Caribbean Tourism Organization’s ‘Re-imagine Tourism’ initiative. ‘Dominica and Barbados will serve as exemplars of unity, embodying the ‘one sea, one voice, one Caribbean’ ethos through this collaboration,’ she concluded.