Hundreds of enthusiastic customers gathered at the Mall of Georgia in Buford, Georgia, to celebrate the grand opening of the 10,000-square-foot flagship store of Playing in Makeup by Yolondo (PIMBY), founded by Jamaican-born beauty mogul Yolondo Salmon Thomas. The event, held on September 27, was a resounding success, drawing business and political leaders from Atlanta and surrounding areas, as well as members of the Jamaican diaspora and the Consulate of Jamaica. Thomas expressed her joy at the overwhelming response, stating, ‘The turnout was amazing. I love people, so it was great to share the moment with them. Seeing the joy on their faces as they explored the products was incredibly rewarding.’ PIMBY, one of the few independent black-owned flagship brands, offers over 100 products, including the market’s most viral concealer. The brand has already seen a steady stream of customers returning for the personalized experience, even on traditionally slow days. Thomas, who has built a multimillion-dollar cosmetics line with customers in over 150 countries, continues to expand her influence through her social media platforms, including Facebook, TikTok, and Instagram, where she has amassed millions of followers. This launch signifies a pivotal moment for Jamaican entrepreneurship in the global beauty industry.