Jamaica has unveiled an ambitious plan to attract 500,000 visitors from the United Kingdom (UK) annually by 2030, marking a significant effort to strengthen its position in one of its key tourism markets. The announcement was made by Tourism Minister Edmund Bartlett during the Platinum Celebration Awards at the Jamaica Travel Market. Bartlett emphasized the deep historical and cultural ties between Jamaica and the UK, as well as the growing interest among British travelers in experiencing authentic Jamaican culture.