KINGSTON, Jamaica – Jamaica’s digital transformation must be expedited to align with the ambitious Vision 2030 objectives, emphasizing affordability, accessibility, and digital literacy, according to Stephen Price, Vice President and General Manager of Flow. Speaking at the Caribbean Telecommunications Union ICT Conference held at the Jamaica Pegasus Hotel, Price underscored the urgency of fostering a digitally literate population to support the nation’s technological aspirations. ‘We have five years to act swiftly and decisively to achieve our goal of becoming a technology-enabled society,’ he stated. Flow, a subsidiary of Liberty Caribbean and a key sponsor of the event, has significantly expanded its digital infrastructure since the COVID-19 pandemic, nearly doubling its fibre optic coverage to 760,000 homes and extending mobile services to 98% of the population. Additionally, the company has deployed six new cell sites to enhance coverage in underserved areas such as Runaway Bay and Ocean Heights. Beyond infrastructure, Flow’s JUMP programme provides vulnerable families with devices, subsidized internet access, and digital literacy training to promote inclusivity. The call for digital inclusion was reinforced by other panellists, including Elona Cela, Senior Investment Officer at the International Finance Corporation, who emphasized the need to bridge the digital divide in rural areas. ‘Children in rural communities must have equal access to broadband to unlock their full potential,’ she asserted. Charlton McFarlane, CEO of the Universal Service Fund, highlighted the impact of Jamaica’s 400 community Wi-Fi hotspots, which serve nearly 200,000 users monthly, supporting education and micro-entrepreneurship. Senator Dana Morris-Dixon, Minister of Education, Skills, Youth, and Information, reiterated the government’s commitment to public-private collaboration, stating, ‘Connectivity is not a luxury but a lifeline to better healthcare, education, and civic participation.’ While acknowledging progress, Price identified systemic challenges, including infrastructure theft and vandalism, and called for stricter penalties and more competitive spectrum rates to accelerate Jamaica’s digital evolution.