Campari has unveiled a striking new bottle design, marking its first significant packaging overhaul in years. The revamped bottle features a sleek, modern silhouette with intricate engravings inspired by Milan’s iconic Duomo cathedral, blending the brand’s contemporary vision with its deep Italian heritage. Dominique Bell, communications manager at JWray & Nephew Limited, emphasized that this redesign is more than just a cosmetic update. ‘This new Campari bottle represents a lifestyle moment,’ Bell stated. ‘It’s bold, fresh, and transforms any space it enters. Campari has always dared to stand out in the entertainment scene, and this design amplifies that spirit. We believe it will spark confidence, inspire new connections, and reshape the way people experience Campari. This is a fresh drop for those who dare to be bold, different, and unapologetically themselves.’ The company confirmed that the product inside remains unchanged, and the redesign comes at no additional cost to consumers. Key features include a champagne-gold cap, an embossed Campari logo, and the founder’s signature. Bell explained that the redesign was driven by the need to modernize while staying true to the brand’s roots. ‘The iconic Milanese landmark, Il Duomo, inspired the bottle’s engraved detailing, a nod to the city that birthed Campari,’ she said. The updated packaging will be rolled out globally, with localized marketing campaigns in regions like Jamaica and the wider Caribbean. ‘This is a global initiative with local adaptations,’ Bell added. ‘Each element was chosen to root the brand in Milanese heritage while elevating its tactile, visual, and cultural appeal, solidifying Campari as a modern, sensual icon.’