In a significant move to expand its global footprint, Asian fast-fashion powerhouse Shein announced on Wednesday that it will open its first permanent physical stores in France this November. The inaugural store will be located at the iconic BHV Marais department store in Paris, followed by five additional outlets in Galeries Lafayette stores across Dijon, Reims, Grenoble, Angers, and Limoges. This expansion is facilitated through a strategic partnership with Societe des Grands Magasins (SGM), the retail property group that owns BHV Marais and several Galeries Lafayette locations. Shein emphasized that this initiative aims to rejuvenate French city centers, revitalize department stores, and create 200 direct and indirect jobs in the country. While Shein has previously experimented with temporary pop-up shops in cities like Paris, this marks its first foray into permanent physical retail. Donald Tang, Shein’s executive chairman, highlighted France’s status as a global fashion capital and its creative spirit as key reasons for choosing the country for this venture. Founded in China and now headquartered in Singapore, Shein has built its empire on affordable fashion, extensive product offerings, and aggressive marketing. However, the company faces growing scrutiny over its environmental practices, labor conditions, and alleged exploitation of EU customs exemptions. Despite these challenges, Shein continues to expand, employing 16,000 people globally and generating $23 billion in revenue in 2022.