Peso Power: Building Local Capital Before Global Capital

The narrative of Dominican startups is frequently misrepresented. Typically, the story begins with a flashy investment from Miami or New York, followed by media attention and photo opportunities. Only then do people question whether the company can truly operate in pesos, withstand tax audits, or assemble a reliable operations team that won’t abandon ship for the next lucrative opportunity. The reality, however, is far more challenging: peso power is not a luxury—it’s the cornerstone of Dominican entrepreneurship. While dollar investments may bring prestige, it’s the peso that ensures survival.