ST ELIZABETH, Jamaica—The parish of St Elizabeth is rapidly becoming a focal point for entertainment and cultural events, showcasing its vibrant local culture and boosting the regional economy. Beyond the annual Calabash literary festival, the parish recently hosted the inaugural BLK Festival, headlined by dancehall artist Masicka. The upcoming Heroes holiday weekend will see the popular soca series, I Love Soca, make its debut in the area, alongside the renowned Sandz party series. Floyd Green, Member of Parliament for St Elizabeth South Western and Minister of Agriculture, Fisheries, and Mining, emphasized the parish’s rich entertainment culture and its potential to drive economic growth. In an interview with Observer Online during the launch of the Jamaica Food and Drink Festival, Green highlighted the historical and tourism assets of Black River, the parish capital, and their proximity to each other. He noted the ‘snowball effect’ of recent events, which are gaining momentum and attracting widespread attention. Green also pointed out the economic benefits of these events, which provide opportunities for various stakeholders, from event staff to local vendors. He expressed his vision for more family-oriented events, such as a Funfest, to further enhance the parish’s appeal. Venues like Independence Park and the beaches along Black River are being utilized to host these growing festivities, solidifying St Elizabeth’s reputation as a cultural and entertainment hub.