Teenage Engineering, the Swedish design and technology collective celebrated for revolutionizing music equipment, is gearing up to introduce its latest innovation, the EP-40 drum machine and sequencer. The launch will be marked by a week-long celebration in Jamaica, the birthplace of reggae, from October 10 to 17. This strategic move aims to connect with music enthusiasts and creators deeply rooted in the reggae genre. The EP-40, inspired by reggae, dancehall, and sound system culture, is designed to capture the essence of these musical styles while staying true to their origins. The team emphasized that Jamaica has been central to their vision, as it is the cradle of these sounds and the community that has nurtured them. The EP-40 is not just a drum machine or sequencer; it is a tool for spontaneous creativity, featuring intuitive grid-loops and powerful effects inspired by reggae and dub. It includes a sound bank with over 400 new recordings contributed by legendary artists like King Jammy, Mafia & Fluxy, Mighty Crown, and Mad Professor. Additionally, the EP-40 boasts a built-in synthesizer with classic digital-era sounds and authentic dub sirens, offering producers a comprehensive range of reggae’s sonic DNA. The device is professional, versatile, user-friendly, and affordable, allowing producers to sync it with other gear, layer rhythms, and create full tracks. Teenage Engineering hopes the EP-40 will inspire both the artists and producers involved in its development and new users alike, helping reggae reach a broader audience.
Teenage Engineering brings the EP-40 Drum Machine/Sequencer launch to Jamaica
