The COVID-19 pandemic posed significant challenges for the global music industry, and Jamaica-born, England-based artist Raas Kelly was no exception. Navigating through the uncertainties of the pandemic, Kelly channeled his experiences into his music, culminating in the release of his latest single, ‘Red Hot.’ The track, produced by US-based Barracks Productions, features a mid-tempo dancehall beat and delivers profound messages about contemporary global issues, resonating with listeners worldwide. In an interview with Observer Online, Kelly shared his reflections on the pandemic and its aftermath. ‘The pandemic made everyday activities like commuting and working incredibly difficult. We were all anxious about the eventual outcome of this crisis,’ he remarked. Kelly expressed his hope that the post-pandemic world would foster greater compassion and appreciation for human life and relationships. However, he noted that the return to ‘business as usual’ has seen persistent global conflicts and widespread crime and violence. ‘I recorded this song after observing the changes and continuities since 2020. The world has evolved in some ways, but many challenges remain,’ Kelly explained. Additionally, Kelly highlighted the struggles faced by UK-based dancehall artists in gaining recognition. ‘Opportunities are scarce, and DJs here are reluctant to support UK dancehall acts. It’s nearly impossible to get them to play our music,’ he lamented. With the assistance of his publicist, Ralston Barrett, Kelly has been promoting his music in Jamaica, achieving positive results. He advocates for greater support from DJs and event promoters to create more exposure avenues for UK dancehall artists. Kelly is also promoting a new single, ‘Kisko,’ under the Sweat Box Productions label. Born Ruben Ennis in Kingston, Kelly grew up in Carisbrook, St. Elizabeth, and began his professional music career in 2017 with the single ‘Body Haffi Clean’ on the So Sick label.