In a decisive move to protect Jamaica’s tourism sector, Tourism Minister Edmund Bartlett has announced plans to strengthen regulations and enforce penalties against unregulated operators. Speaking to the Jamaica Observer, Bartlett emphasized the risks posed by unlicensed activities, which undermine the country’s tourism product. He revealed that the government will collaborate with the Ministry of National Security and the Ministry of Justice to ensure compliance and enforce sanctions effectively. This initiative comes in response to growing concerns from licensed stakeholders who report unfair competition from unregulated entities. For instance, Garfield Dussard, owner of Garfield’s Diving, highlighted the challenges of competing with operators who bypass permits, licenses, and insurance, offering cheaper rates and larger commissions. Similar grievances are echoed across the industry, with licensed transport providers, craftsmen, and tour companies losing market share to unregulated rivals. The Tourism Product Development Company (TPDCo) has begun issuing cease-and-desist orders to unregistered operators, but many argue that enforcement remains inconsistent. Licensed operators like Robert McNamee and Dalton Green have expressed frustration over the lack of effective action, with some even considering exiting the industry due to unsustainable competition. Minister Bartlett has called for stricter enforcement and a partnership with local authorities to ensure compliance with standards. The Tourism Ministry is also pursuing policies to incentivize greater participation of Jamaican manufacturers, farmers, and professionals in the tourism supply chain. As Jamaica strives to maintain its status as a premier destination, stakeholders stress the need for a balanced regulatory framework that ensures safety, fairness, and sustainability for all participants in the industry.