In a significant shift in tourism dynamics, the United States has surpassed the United Kingdom as the primary source of visitors to Barbados. According to Andrea Franklin, CEO of Barbados Tourism Marketing Inc. (BTMI), the US contributed 179,753 visitors this year, marking a pivotal change for the island nation. Historically, the UK has always been Barbados’ leading market, but recent economic shifts in the UK prompted the BTMI to diversify its strategy, focusing heavily on the US market. Franklin highlighted the success of their airlift strategy, which included adding over 60,000 seats from the US during the 2025 winter season, including a direct flight to New York—a service absent for 14 years. This strategic move has not only increased visitor numbers but also altered the demographic profile of tourists, with a notable rise in Black American travelers, particularly from Atlanta and its feeder cities. American visitors tend to stay shorter durations (7-10 days) compared to UK tourists but spend more, contributing significantly to the local economy. Barbados also saw strong performances from the Caribbean market (70,984 visitors), Canada (59,332 visitors), and Europe (21,000 visitors), with emerging markets like Central and South America showing potential. Franklin emphasized the importance of these trends, noting that Barbados is not only attracting more visitors but also solidifying its position as a regional hub for airlift and tourism. Cruise tourism also saw a 24% year-on-year growth, with 599,826 passengers visiting between January and July 2025. The island’s accommodation sector is thriving, with 6,000 hotel rooms and over 13,000 vacation rental rooms, supported by 10 new hotel projects in the pipeline. Culinary offerings range from street food to fine dining, with over 400 eateries catering to diverse tastes. Barbados’ pristine beaches and calm waters remain a major draw, with over 80 beach spots enhancing its appeal. Additionally, the BTMI is launching a community tourism initiative, ‘Dine With A Bajan,’ this winter, allowing visitors to experience authentic Barbadian hospitality. Looking ahead, Barbados will commence year-long celebrations on December 1, 2025, leading up to its 60th anniversary of independence from Britain on November 30, 2026.
作者: admin
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Dominica and Barbados sign MOU to advance sustainable tourism
In a landmark move to bolster their tourism sectors, the governments of Dominica and Barbados have inked a Memorandum of Understanding (MOU) aimed at enhancing the allure of both destinations and crafting innovative vacation experiences for international travelers. The agreement was officially sealed at the Hilton Barbados Resort during the State of the Tourism Industry Conference (SOTIC), a key regional event dedicated to advancing tourism development.
Marva Williams, CEO of the Discover Dominica Authority (DDA), unveiled the partnership, underscoring its strategic importance. ‘Through this MOU, Dominica and Barbados, via their respective tourism marketing entities—the Discover Dominica Authority and Barbados Tourism Marketing Inc.—are taking a significant step to amplify their appeal, promote sustainable tourism, and create novel travel experiences,’ Williams remarked.
The MOU establishes a collaborative framework focused on joint marketing efforts, knowledge exchange, and enhancing the visitor experience across both nations. Williams highlighted the agreement’s timely nature, coinciding with rising interest in Caribbean travel from major markets such as Europe, the United Kingdom, the United States, and Latin America. ‘This partnership is particularly opportune as the Caribbean continues to draw travelers seeking diverse and enriching experiences,’ she noted.
To ensure the MOU’s effective execution, a joint working group will be formed to oversee the development of a detailed action plan. ‘The group will monitor progress, provide biannual updates, optimize strategies as needed, and ensure that both nations reap economic benefits,’ Williams explained.
Williams also emphasized the broader regional implications of the agreement, connecting it to the Caribbean Tourism Organization’s ‘Re-imagine Tourism’ initiative. ‘Dominica and Barbados will serve as exemplars of unity, embodying the ‘one sea, one voice, one Caribbean’ ethos through this collaboration,’ she concluded.
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Dominica Cooperative Societies League placed under administrative supervision
The Dominica Cooperative Societies League Limited (DCSLL) has been placed under administrative supervision by the Office of the Registrar for Cooperatives, effective October 1, 2025. This decision, officially communicated to members, creditors, and the public, is intended to stabilize the League and enable a comprehensive review of its operations. The Registrar’s Office emphasized that this intervention is crucial for ensuring the League’s long-term stability and adherence to good governance principles.
As part of the supervisory measures, the League’s Board of Directors has been suspended. Additionally, the League’s Manager, who had previously tendered his resignation effective January 1, 2026, has been placed on administrative leave. Ms. Annel Lewis has been appointed as the Administrator and will oversee the Society’s daily operations and management. All correspondence and inquiries regarding the League’s affairs should now be directed to Ms. Lewis at (767) 225-3531.
The Registrar’s Office has reassured the public that this action is in the best interest of the League and its members, underscoring its commitment to the health and sustainability of Dominica’s cooperative sector. Further updates are anticipated as the administrative review progresses.







