KINGSTON, Jamaica — The Jamaica Urban Transit Company Limited (JUTC) has issued a call to action for parents and guardians of children utilizing the rural school bus program. With the impending shift to a cashless fare system set for November 1, 2025, the JUTC emphasizes the urgency of registering for the electronic fare payment card to ensure uninterrupted service. Currently, the program transports approximately 16,600 students daily, yet only 4,900 have completed the registration process. The JUTC, in a recent media release, highlighted the critical need for immediate action to avoid potential disruptions. Since its inception, the rural school bus service has been free of charge. However, starting November 1, 2025, a fare will be introduced, making the electronic payment card the sole method of payment. Registration is mandatory for all students using the service. Parents can register online via the JUTC’s dedicated portal, and printed forms will also be distributed by bus drivers. Completed forms should be returned to school principals or designated administrative personnel. The JUTC has assured that registration will remain an ongoing process as the company works to expand and enhance the rural school bus program over the next two years.