Tourism transcends mere travel—it is the lifeblood of cultures, communities, and connections. On World Tourism Day, celebrated annually on September 27, the global community reflects on the journeys that unite the world. This year’s theme, “Tourism and Sustainable Transformation,” emphasizes not only the economic significance of tourism but also its potential to foster enduring benefits for communities, economies, and the environment. In Barbados, the focus often centers on international visitors and foreign reserves. However, tourism also thrives at home, where locals explore, support, and sustain the island’s treasures. This philosophy underpins Barbados Today’s campaign, “We Vacation Where We Live,” which encourages Barbadians to rediscover their homeland through immersive tours, authentic cuisine, and cozy staycations. The message is clear: the attractions that draw global travelers can also inspire locals to explore and take pride in their own backyard. One such initiative is The Off Road Experience (TORE) Barbados, founded by Zeko Springer. Born during the COVID-19 pandemic, TORE began as a local venture but has since evolved into a unique offering for both residents and visitors. Springer’s vision was to demystify the outdoors while creating an exhilarating experience. “We wanted to add something fresh and unique to Barbados’ tourism landscape,” he explained. TORE’s success underscores the importance of locals understanding and appreciating their own country. “Home drums beat first,” Springer remarked, emphasizing the value of sharing authentic experiences with visitors. Culinary tourism also plays a pivotal role in Barbados’ sustainable transformation. Yelluh Meat, a restaurant in Black Rock, St. Michael, celebrates Bajan heritage through its signature breadfruit bowls. Co-owner Kim Hamblin highlighted the importance of authenticity. “Visitors seek experiences they can’t find elsewhere,” she said. Yelluh Meat’s commitment to sustainability is evident in its sourcing practices, as it exclusively uses locally grown breadfruit. The restaurant also collaborates with the Barbados Tourism Marketing Inc. (BTMI) to offer immersive tours, teaching visitors the art of roasting breadfruit over wood fires. For those seeking a place to unwind, Paradise Point Apartments in Maxwell, Christ Church, offers an affordable, art-inspired retreat. Founder Shona Catlin designed the apartments to showcase local artistry, with each room featuring murals of iconic Bajan symbols. “I wanted to create a unique yet budget-friendly experience,” Catlin explained. By employing a DIY approach and upcycling materials, she kept costs low while maintaining high occupancy rates. Paradise Point’s success demonstrates that luxury need not be extravagant. As Barbados celebrates World Tourism Day, the island’s initiatives highlight the dual role of tourism: attracting global visitors while empowering locals to explore and cherish their homeland. By embracing local adventures, cuisine, and staycations, Barbadians not only bolster their economy but also deepen their pride in the island’s rich offerings.