Dr. Clayton Sewell, a leading forensic psychiatrist and head of the Psychiatry Department at the University Hospital of the West Indies, has highlighted the urgent need for a structured approach to address Jamaica’s escalating violence crisis. He attributes the growing desensitization to violence among Jamaicans to the pervasive exposure to graphic and brutal content on video-sharing platforms, coupled with real-life experiences. This repeated exposure, he argues, has normalized violence and altered societal norms, leading to a culture where violent expressions are often justified and even glorified. Dr. Sewell’s insights come in the wake of disturbing social media reactions to a video of a shoot-out, where some users described the incident as “entertaining” or “a very good shoot-out.” He warns that such desensitization can lead to severe psychological consequences, including post-traumatic stress disorder (PTSD), and a numbing of emotional responses to violence. The psychiatrist emphasizes that this issue is deeply entrenched in Jamaican culture, exacerbated by social media but rooted in decades of societal violence. To combat this, Dr. Sewell advocates for a multi-faceted approach, including reducing exposure to violent content, educating the population on non-violent conflict resolution, and promoting early childhood discipline that fosters pro-social behavior. He also calls for stricter monitoring of children’s social media usage and urges parents to adopt non-traumatic disciplinary methods. Dr. Sewell’s recommendations underscore the need for collective action to reshape societal attitudes and address the underlying causes of Jamaica’s violence crisis.